Maybe you have realized it when you saw my name on my publications: I really have a long name, that is why I just abbreviate it by Ostad. Some of my students just called me Dr.O. (I am glad it was not Dr. NO)…I liked it and started to use it too wherever possible.

My career started back in 2001 at Vienna University of Technology. Until the end of 2011, I was leading research and development projects which were related to ecodesign and sustainable product development. Cooperations with companies such as Siemens Transportation, Steelcase, Philips, Palfinger, Abatec, Engel or Dassault Systems lead to development of innovative and sustainable products. Company specific assistance tools and new environmental assessment methods were developed through some of the projects.

The transition of ecodesign into early product development and design stages was the main focus of my research work. I developed concepts for the integration of ecodesign methods in CAD and PDM systems.

Since 2009 I am teaching Creativity Engineering during winter semesters at Vienna University of Technology. In 2011, the International Summer School on Creativity Engineering was initiated; I am the head of this summer school since then.

From 2011 onwards I decided to work directly in industry. I started as project leader for car interior development at Magna Steyr Engineering in Germany. My responsibilities included the development of interior parts of various cars – e.g. I developed  NVH parts (Noise Vibration and Harshness) for Mercedes-Benz CLS Shooting Brake car, which entered European markets by end of 2012. Various other car projects for Daimler (e.g. Mercedes-Benz E-class), Qoros and Porsche marked my career at Magna Steyr.

From mid 2014 I started to work at Ferchau Engineering in Germany where I was head of the business unit OEM – responsible for implementing Daimler (Mercedes-Benz) engineering projects with  a team of 50 engineers.

Since mid 2017 I am working as head of center of competence process planning at SWJ Engineering. The aim of the center is to add to the competencies and know-how of the company to implement advanced international engineering projects in the automotive sector.

Short CV

  • Currently: Key Account Manager/ Project manager/ Consultant at Ingenics AG
  • Currently: Part time lecturer at Vienna University of Technology
  • Head of Center of Competence Process Planning at SWJ Engineering
  • Business Unit Manager OEM (Automotive) at Ferchau Engineering GmbH
  • Part time lecturer at Baden Wuerttemberg Cooperate State University (DHBW) Stuttgart
  • Senior Account Manager OEM (Automotive) at Ferchau Engineering GmbH
  • Project Leader at Magna Steyr Engineering Germany
  • Researcher and lecturer at Vienna University of Technology
  • Academic staff and lecturer at Vienna University of Technology


  • Since 2017: Various talks, seminars and summer schools around the world
  • 2016: Invited as guest speaker at Washington State University, Washington, USA and Idaho State University, Idaho, USA with focus on engineering challenges in the automotive industry.
  • 2016: Invited guest speaker and project judge at La Sabana University, Bogotá, Colombia in the scope of „Week of Innovation and Entrepreneurship“
  • 2014: Invited guest speaker at EcoDes Summit 2014 in Nantes, France
  • 2011: Invited lecturer at Universiti Teknologi Malaysia (UTM), Johor Bahru, Malaysia
  • 2009-2011: Invited guest lecturer at Universidad Politecnica de Valencia, Valencia, Spain
  • 2008: Invited guest speaker at 1st International Conference on Industry Safety, Occupational Health and Safety in Organizations, Isfahan, Iran
  • 2007: Invited guest speaker at Student Summit for Sustainability, Tokyo, Japan
  • 2006: Invited guest lecturer/ speaker at  Michigan Technological University, Houghton, Michigan, USA
  • 2006: Invited guest speaker at  Tecnologico de Monterrey, Guadalajara, Jalisco, Mexico in the scope of ENTORNO 2006